A research in the USA by Organic Monitor, a specialist environmental research company, finds that very few brands marketing cosmetics as “natural” and “organic” live up to their claims.
The study found that the majority of brands formulations do not accurately reflect their marketing claims. Products that claim to be 100% natural were discovered to include synthetic preservatives, emollients and surfactants. Some brands with “natural” claims were conventionally formulated and several organic cosmetics did not even meet natural standards.
Another research by TerraChoice, an environmental consulting firm, found that more than 98% of supposedly “natural” products in the US are making potentially false or misleading claims.
This study, of nearly 4,000 consumer products, discovered unverifiable information and blatant lies regarding their claim to be 100% natural, all natural, organic, or otherwise environmental friendly.
All the above may be due to the rise of the “green” craze that has driven manufacturers and brands to search for creative marketing strategies to appeal to the new green conscious consumer and to approx. 300+ environmental certification programmes that are competing for a piece of the market. Shoppers are now bombarded by claims of “green, natural, eco-friendly, recyclable, fragrance free” etc products.
But are they true? It appears not! And how do you choose from this plethora of products and very often unsupported claims?
For example, “all-natural” statements can be deceiving. Arsenic, uranium, mercury and formaldehyde are all naturally occurring and poisonous. “All natural” isn’t necessarily “green.”
As marketers and manufacturers are working hard to make their product appear as something it really is not, it is our duty as consumers to educate ourselves and be able to find the products that are actually natural.
Here some suggestions on what you can do:
• Don’t trust the label as fact. Understand that just because a product is labelled as natural, does not mean it really is.
• Read the ingredients carefully. Fake natural products often will have a long list of ingredients full of chemicals that may be harmful.
• Compare similar products. Look at the ingredients of one product that claims to be natural and one that does not and see if there are any differences.
• When in doubt check with a health professional.
• Research the product. How is it made and/or processed? What is the origin and source of the “natural” ingredients?
• If uncertain do not be afraid to contact the manufacturer to ask questions. We at Antique Apothecary review and answer all of our customers’ emails and are happy to answer any questions regarding our products. When we say “natural” we mean it! When we say “pure” we mean it!
We at Antique Apothecary create all our products from scratch, researching and purchasing the purest ingredients (without using any ready-made products that are available on sale), finding the right formulations, testing our products and trying the products ourselves, before putting them for sale. We do not spend money on marketing or making our website pretty, but rather invest where it matter to you, on our products.
Try them out and see the difference for yourselves!
ANTIQUE APOTHECARY® Herbalists do not diagnose disease, but we work with herbs and nutritional healing to support health and to improve your life’s quality.
All the information presented herein by ANTIQUE APOTHECARY® is intended for educational purposes only and is not intended to diagnose, treat, cure or prevent diseases.
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